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Swimming in the Ocean of Online Advice

I just retired this past year from teaching high school English for the past 22 years, and opened my own copywriting business. I have absolutely no regrets and I know I've done the right thing, and as expected, I am learning my new world - the good, the bad, and the ugly. Honestly, so far it's mostly been the good, only a tiny bit of the bad, and none of the ugly (hopefully, there is none to come).


The Good: I'm my own boss and I set my own hours; I get to write for a living; and I no longer have to deal with problems related to being a teacher.


The Bad: The days when I sit at my desk overwhelmed, and not knowing what to do next, I stuff my already-overly-stuffed head with even more how-to articles and videos only to end with a wasted day and a more overwhelmed and overstuffed head.


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Something that I quickly caught onto when first doing research for my new career is that there is so much information out there about how to open a copywriting business like:

  • what tools to use

  • what subscriptions to get

  • how to blog

  • how to use social media

  • how to find clients

  • how to write

  • etc.

that it boggles the mind. And mine is. Boggled.


And that's just from the resources I've chosen to access.

And yet, I

Just. Paid. For. Another. How-to coach and platform.


I don't mean to imply I've received nothing from the coaching services I've paid for, but, at this point, I realize that after receiving a certain useful amount of instruction and information, adding more is counterproductive. I've just wasted my money on yet another take of the millions out there on the endless ways and methods of successful freelance copywriting.


And, while I believe most online career coaches are legitimate and helpful, there are some that, according to their example, I could make a real go of freelance copywriting coaching even without having first succeeded at the freelance copywriting part. I just have to:

  1. Do a photoshoot with a professional photographer (one that hopefully knows how to use the newest filters to make me look a lot younger and perkier while I pose sipping from an oversized coffee cup)

  2. Slap together a class outline and lesson plans

  3. Shoot some perky videos of myself saying the same things that I've written (see #2) of course whilst holding my oversized coffee cup

  4. Post #'s 2&3 on a very pink-infused dedicated website, and Voila! I'm a coach!

I don't mean to be snarky. Well, maybe a little bit. I honestly do see the value in this kind of service - if the coach is truly knowledgeable and experienced in their field and knows how to teach. And, sometimes someone who comes across as a friend with advice and authority (pink website, oversized coffee cup, perkiness, and all) is just what we need to motivate us into action.


My mistake is utilizing too much of a good thing. (And seriously, what's the deal with the big coffee cup?) LOL.

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So...the problem is with me. Resorting to another how-to article, blog, coach, video, career group, website, in the place of WRITING is just a stall tactic. The theories of why writers tend to procrastinate are as vast as the sea of online career advice, but the bottom line is:

ACTION TRULY PRODUCES MOTIVATION.

Not the other way around. I've got to keep reminding myself what brought me to this career decision - my desire to write. The only way I'm going to become a successful professional writer is by writing, not wasting more time and money on how-to's. Got that, me?



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